Influence: Science and Practice

Some people just won’t
take no for an answer. In “Influence,” Dr. Robert Cialdini explains the
six psychological principles that drive our powerful impulse to comply
to the pressures of others and shows how we can defend ourselves against
manipulation (or put the principles to work in our own interest).
“Influence” guarantees two things: Readers will never say yes again when
they really mean no, and they’ll be more persuasive than ever before.